In Aesop’s fable The Hare and the Tortoise, the hare dashes off from the starting line but becomes complacent and takes a nap, allowing the patient, plodding tortoise to overtake him. ‘Slow and steady wins the race’ could also be adopted as the motto of good content marketing. After an initial flurry of blog posts and social media activity, all too often we hit the snooze button and leave the field open to competitors.
The challenge with content marketing is producing relevant, high quality content not just for a few months but indefinitely. After a few months, it’s easy to lose inspiration and output becomes stale and dull.
It doesn’t have to be that way. Like most things in life, content marketing benefits hugely from planning, preparation and strategy.
What is content marketing?
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