What will 2019 bring for barristers’ relationships with the legal press? A strange question to be asking in the pages of one of the Bar’s leading trade magazines, you might think. But the truth is, social media has completely changed the role of the media in how chambers and solicitors firms are seen by their outside worlds.   
Solicitors have been seeking to “manage” their profiles for a long time now, in fact ever since The Law Society lifted a ban on lawyer advertising and marketing in the late ‘80s (and, incidentally, triggering the start of my own legal marketing career at the tender age of 23 – please don’t do the maths!)   Barristers joined the marketing game quite some time later, around the start of the noughties, but they very quickly adapted to the various new disciplines of tar...